WHY DO TRENDY SHOPS TELL ME LIGHT ROASTS ARE BETTER?

WHY DO TRENDY SHOPS TELL ME LIGHT ROASTS ARE BETTER?

Dear Steve-

All the third wave coffee gear is so cool.  It's all new to me but I bought a Chemex last month and I can't stop instagramming it!

Every time I go to one of these trendy shops, though, they hook me up with a light roast.  Everyone keeps telling me light roast is better but...I don't get it.  I actually buy your darker French Roast for my home brewing.

Why do these trendy shops keep telling me lighter is better?  It just tastes weird and sour to me.

 Cheers,

 Tall Dark Roasted and Handsome

_______________________________________________________________________

Dear Tall Dark Roasted and Handsome,

The Chemex is indeed highly instagrammable! Keep on slammin’ and ‘grammin! 

My short answer - you do you, if you like dark roast, go with it! Don't let the trendy shops get you down about your tastes.

There is a lot of pressure to like light roasts out in the coffee landscape these days. The cool kids are building a light roasted monoculture in coffee and I won't stand for it. Hahahah! No, but really.

A word about the current light roasting trend. Roasters roast light for good reasons, usually to preserve and highlight delicious flavor characteristics in the green(unroasted) coffee. Heck, that’s why we roast some of our coffees light here at One Village Coffee.

There's an idea floating around roasting culture these days that light roasting is the only correct way to honor farmers and workers who touched the coffee before us, that roasters should be careful not to influence the inherent flavors of the coffee. It's an idea with merit, and I mostly agree with it.

But oftentimes the result is thin and sour coffee that doesn't taste great. We're training roasters to be scared to let the beans get too brown. I think there is a healthy balance to strike somewhere in there, a both and roasting bullseye, if you will. That's what I'm going for.

Plus dark roasts taste bomb with milk, am I right!?

-Steve

Back to blog

2 comments

Of course, your article is good enough, but I thought it would be much better to see professional photos and videos together. There are articles and photos on these topics on my homepage, so please visit and share your opinions.
사설 카지노 제이나인
제이나인 소셜 카지노
카지노 게임 종류 제이나인
제이나인 카지노 먹튀 검증
호텔 카지노 제이나인
https://www.j9korea.com/

Aira

Omg I Finally Got Helped !! I’m so excited right now, I just have to share my testimony on this Forum.. The feeling of being loved takes away so much burden from our shoulders. I had all this but I made a big mistake when I cheated on my wife with another woman and my wife left me for over 4 months after she found out.. I was lonely, sad and devastated. Luckily I was directed to a very powerful spell caster Dr Emu who helped me cast a spell of reconciliation on our Relationship and he brought back my wife and now she loves me far more than ever.. I’m so happy with life now. Thank you so much Dr Emu, kindly Contact Dr Emu Today and get any kind of help you want.. Via Email emutemple@gmail.com or Call/WhatsApp cell number +2347012841542
Https://web.facebook.com/Emu-Temple-104891335203341

Jason Bennett

Leave a comment